Authorship SEO 2013, what (doesn’t) change?
The principles of SEO, like everything related to marketing, evolve, closely following the evolution of search engines, especially Google.
For years, however, what are the basic rules, namely structure and content, have remained the same or almost the same.
What then changes at the ranking level?
To be honest, a concrete answer does not exist, as the subject of SEO is very broad and constantly changing.
Certainly at the level of structure, a properly built website must be navigable and fast loading.
A self-respecting web agency must provide the client with work that serves its purpose: visibility.
Of course, SEO optimization also consists of an off-site part: backlinks, article marketing and directories, which, in my opinion, will retain their value for quite some time to come.
And for content, what changes?
One would be inclined to say nothing, because what’s new in 2013 may simply be those shrewdnesses that in 2012 were not given much consideration, or underestimated.
I am talking about social popularity and authorship.
About the former we talk a lot now: if a text or article of ours is socially popular, so it gets shared on Facebook and Twitter, that content gains value.
And it also gives some to the source, i.e., our site or a client’s site.
And what is authorship?
For the past year or so, big G decided it was time to use social profiling to identify content authors via a snippet.
This way, Google is able to assign popularity scores, no longer just based on the sharing of the content, but also based on the popularity of the author himself.
It will most likely be some time before this variable finally becomes part of Google’s algorithm.
It will certainly be one of the SEO points to keep an eye on later this year when optimizing and building websites.
Leave a Reply