As the years go by, social networks evolve to offer news like the case of Instagram for SMEs. A great alternative for those small businesses looking for digital resources to make themselves known.
There is no doubt that digital platforms have given a total turnaround to everything related to advertising. Advertising through traditional channels is very expensive for companies that are just starting out. But the world of Social Media has opened a window for them to do so at a lower cost and with greater possibilities.
For any kind of business, the most appropriate thing is for you to be up to date. That is why it is so important that you know the new resources that Instagram offers SMEs.
Goals you can achieve with Instagram for SMEs
Businesses opt for social networks because of the high reach they have in their audience. Therefore, if you are thinking of using Instagram for SMBs, it is a great idea because you will have the opportunity to achieve the goals you set at the beginning:
- You can increase product sales.
- It allows you to increase the number of visits to your company.
- It communicates the company culture.
- You have the opportunity to publicize your news and bring your business closer to the public.
- It is ideal for generating traffic to your website.
- You will be able to increase brand recognition and also customer satisfaction.
- Identify and establish relationships with influencers.
- Benefits of Instagram for SMEs
You have already seen some of the goals you can achieve if you work with Instagram for SMEs. But it is also very important that you know those positive aspects that can benefit your business, as long as you apply each strategy correctly:
- It allows you to run promotions using geolocation tags.
- You will get more visibility.
- It offers an opportunity to improve your brand positioning in the mind of the consumer.
- It can help you in the task of customer loyalty through content focused on emotions and feelings.
- You have the ability to create online catalogs.
- You can share live photos and videos.
What is the resource center of Instagram for SMEs?
The social network Facebook has been very present in small and medium-sized businesses around the world. Therefore, one of its goals has been to promote its digitization, since many people use their social profiles to sell but do not get the desired results.
This usually happens because most are not experienced in marketing-related matters or are unaware of the use of their platforms. And this is exactly why Instagram has launched its SME resource center to help marketers improve their publications.
What resources will you find in the Instagram resource center for SMBs? You’ll see examples of organic and promoted posts from other companies. They will inspire you to create new content for your account and then help you improve your practices on the platform.
This new resource center for small and medium-sized businesses has been added to Instagram’s Professional Control Panel, which launched in January 2021. You can access it quickly and directly in the app. The idea behind this new feature is for SMBs to know how other businesses can capture users’ attention, generate interactions, and increase their presence on the social network.
Find out how to access the SME resource center
Now that you know about Instagram’s resource center for SMBs, it is essential that you know how to access it. You must have everything previously defined so that when you use it, it is much faster and more effective:
- Click on the “Panel for Professionals” option at the top of your Instagram profile.
- You have to choose the “Find out how other companies connect with people” option in the “Additional Resources” section.
- Then you need to scroll down so you can learn how other companies have managed to connect with users on this platform through their organic publications. Also, how they are able to increase their business through promoted posts.
- Use a post to access a feed view of sponsored or organic posts.
Find out what you can find in the resource center
In July this year, the social network announced that it is doubling the period of data tracking within Instagram Insights. This is news that is undoubtedly of great use to digital marketers working with this platform.
From now on, Insights is being expanded so that creators and companies can consult their results up to 60 days in advance. This will give them the opportunity to see the performance of their account for a longer period of time.
How is this possible? Instagram has added a new calendar within IG Insights. Keep in mind that the date range options are preset and are measured based on established time blocks. But soon you will be able to enter a custom, extended time period for the metrics you view.
According to Instagram’s Vishal Shah, what they did was double the time frame to 60 days. But he indicates that by the end of the summer they should go to 90 days. In addition, he said they will continue to make updates based on comments and when they can they will share them.
Not only will you be able to share this content, but the platform has also made changes for SMEs to model future publications and understand their performance.
The keys to your SME strategy.
Knowing Instagram’s new resource center for SMBs, you can start using it. But for that, it is essential that you have some techniques that can also help you improve your publications:
1.- Frequency and timing of posting
It is important to manage a publishing calendar so that you can cover every date, especially those that are commercially important. Keep in mind that a good way to find out what works best for your business is to post at different intervals and times to keep track of results.
2.- Topic of posts.
It is not about posting for posting’s sake, you need to be able to develop your content based on various topics that are related to your business. The idea is that you make each publication interesting to your followers and give you the opportunity to achieve different goals.
3.- Your brand style
Your content should be authentic and reflect your company’s style in each one. This is what will allow you to show users that your brand is different, and it is because of those details that they will remember it. It is simply a matter of maintaining consistency in your posts.
4.- Interaction rules
As far as interaction rules are concerned, you should know that these relate to likes and comments on other people’s posts. As well as managing incoming comments on your own account. We recommend that you do not automate interactions.
These are some of the keys to successful posting in this popular social network. Best of all, you can now use Instagram’s SME resource center so you can further improve your strategy.
And if you want to complete your entire social media plan, then you need to take advantage of the Influencer Marketing services we offer at Antevenio. You will work side by side with influencers who create and publish authentic content for your business.
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