We discuss SEO for Instagram in this post because social media has become an important part of growing any business, and among social media in particular Instagram.
But how can you be sure that social media will be an effective channel for your brand?
What happens if it doesn’t work as planned?
Or even worse, what happens when you don’t even start marketing on social media because there are so many factors to consider and not enough time and resources to learn everything you need to before launch day arrives?
And then if nothing works…
Who doesn’t want their business Instagram profile to grow?
Doing SEO for Instagram is a sensitive topic when companies are trying to grow their online presence, cultivate their followers, figure out what works and even make sales from social media.
It is quite difficult to have a business page on Instagram with a lot of traffic as it can be difficult for companies, to keep up with the development of Instagram algorithms and competing social media platforms.
Companies are trying to increase their knowledge of their followers to convert them into loyal customers.
With the current level of competition, conquering social media platforms such as Instagram plays a huge role in the growth and development of any business.
I have written a guide on how to use an Instagram profile to grow your business that you can read at this link.
Use Instagram Video
You have little time to grab users’ attention, to stand out you have 8 seconds (or less) to captivate your audience before they continue scrolling and move on.
Instagram Video is a great way to attract Instagram users.
Instagram Video is a feature that allows your business to increase the time limit by 30 seconds so that the user gets the full view of your video.
This video feature was developed to help Instagram users be visually entertained and also engaged in the posted message.
Hashtags are used in the captions of the video and also highlight secondary keywords.
The strategy is to target the audience with a growing list of followers and to be included in the list at the top of the Instagram search bar.
Now, you might wonder how this improves SEO on Instagram.
The thinking behind creating video content is that it is more likely to be clicked on, watched than text content.
This will increase engagement, coverage on other social media.
As you become more popular, your followers will increase.
This will create positive traction for your relevance on Instagram.
Optimize your Instagram profile
It might seem obvious, but did you know that you need to make sure your profile is set up as a business page?
Making some small changes will help your SEO on Instagram.
If it improves your visibility, Instagram’s algorithm can work for you instead of against you.
Make sure your Instagram profile image is clear, attractive and recognizable to your audience and that you have followed the brand guidelines or brand themes for Instagram by making sure you are not violating community guidelines.
Name – Username – Biography
Think of the search function as Google for Instagram. Words commonly used in the search section should be used as @usernames and should be recognizable.
The username or name should be memorable, brand appropriate, and searchable on Instagram.
There should be traceable sources such as website links or social site links for your brand, in the bio.
Most companies have a link in the bio, which can lead directly to where you want to direct traffic.
It is critical to understand the mission of your business objective so that your audience can find you.
Are your theme or brand guidelines being maintained?
Is everything written well?
Are the links correct?
Setting the foundation for your Instagram business profile improves Instagram SEO.
Optimize SEO for Instagram with relevant keywords.
To start, if you think critically or use a keyword planner, you can identify the main keyword for which you are trying to optimize.
There are many free tools you can use.
If you don’t have a tool specifically geared toward keywords, start with Instagram.
Use the magnifying glass to search for a long-tail keyword or phrase and see what comes up.
For example, when an Instagram user uses the Explore page to search for a social media management tool, they might search for the phrase #socialmediamarketing or #smm to find creative content on that topic.
All primary posts, accounts, tags and logos will be displayed.
Include secondary keywords in your bio.
Secondary keywords are related to primary keywords and are important for Instagram SEO.
Secondary keywords include related phrases and topics that move into the orbit of the primary keywords.
The bio should be attractive so that Instagram users target the added crucial keywords.
Treat your hashtags as keywords
Hashtags are powerful vehicles for making your business or industry more discoverable.
After optimizing your business profile and updating your keyword game in relation to your business, the next process includes Instagram SEO targeting on uploaded posts.
Basically, you have to use the right hashtags that you have researched and for which you want to rank on social media; in this case Instagram.
It is very important to optimize your posts as you did for your profile.
People who are not aware of your brand may not find you.
Hashtags could be the key, so use include your brand among the hashtags as well.
In general, think of hashtags as secondary keywords for your business.
Think about your message. Who is your audience? Why do they care? Are your hashtags important to them? They might be if you had done your research. Make it count.
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