What are SEO Tools
SEO Tools are applications that an SEO expert uses on a daily basis, to optimize websites.
Some of these SEO tools are free, some are paid, some provide a snapshot of the current state of optimizing a website according to the rules dictated by search engines, and some give help on how to take action to improve optimization.
I understand that SEO is a complicated subject, especially for those in other fields, but if your website is not getting traffic, it is important to understand what to do to improve the situation.
A website that does not receive traffic, it is as if it does not exist and therefore, checking if your website is optimized for search engines is important.
I decided to gather in this post and share, a fairly comprehensive list, of all the tools of my personal and daily use.
It does not mean that I use them all, many do the same things and everyone is free to choose the SEO tool that best suits their needs, but it is important to know that they exist so that you can use them when the opportunity arises.
Some of these SEO tools are paid, some are free, and some give the opportunity to be tried for a certain period of time before purchase or have some free and some premium features.
Of course, some of them are for everyday use, I’m thinking of Search Console or Google Analytics, in short I present the list of the main SEO tools found on the web.
Search Console
(Tool suite – Diagnostics)
Search Console, formerly Google’s Webmaster Tools is such a special tool that it deserves its own category. This collection of utilities allows us to do a wide variety of things, we list the main ones:
- Send information that facilitates indexing (crawl / sitemap / add-head sitemap)
- Check of HTML (appearance in search / HTML improvements)
- List of links pointing back to your site (search traffic / links pointing back to your site)
- Analysis of search traffic across different search parameters (search traffic / search analysis)
- Request for URL removal (Google index / URL removal)
- Check to see if your site is optimized for any device, including mobile devices) (search traffic / usability on mobile devices)
And much, much more. It is also the tool by which Google interacts with us.
By enabling email notification (click on top-right scroll wheel / Search Console preferences / enable email notification) we will receive an email every time Google detects a problem on the website.
Some have referred to Search Console as the “Swiss Army knife of SEO,” it still remains an indispensable tool.
Note that in order to take advantage of this powerful SEO tool you must be an owner or administrator of the site to be analyzed.
For a more in-depth discussion you can read my guide to using Google Search Console.
Google Analytics
(Data Analytics)
If you deal or wish to deal with SEO Google Analytics is, along with Search Console, an indispensable tool, the classic “bread and butter” of SEO.
The tool analyzes the visits your site receives by providing you with timely information on an innumerable amount of data.
It is really difficult to even try to make a list.
If you administer one or more websites, enter the code that is provided to you by Google and put it into the HTML code of all the pages,
That way you can get an “X-ray” view of the website.
I have written a guide for those taking their first steps on Google Analytics.
Bing Webmaster Tool
(Tool suite – Diagnostics)
Bing Webmaster Tool: This is Microsoft’s version of Google’s Search Console.
Quite similar in functionality, it offers SEO tools designed for those who want to analyze the web from a different point of view.
Although Bing, Microsoft’s search engine, is much less used than the one offered by Google, it is still useful to have different perspectives to better analyze data.
Found SEO audit tool
(Tool suite – Diagnostics)
Found SEO audit tool is a free seo tool that helps you recognize major site optimization errors.
Just enter the URL of the site you want to analyze and after a few seconds, you get a report with any errors.
There is also an app of this tool that you can download at the Apple Store.
SEO Copilot Audit Tool
(Tool suite – Diagnostics)
Seo Copilot Audit Tool is a free seo tool that provides SEO analysis of 50+ ranking factors.
Just enter the ‘URL of the website to be analyzed, an email address, and you will receive the report with the analysis result directly in your inbox.
Compared to the Found SEO audit tool report, social media is also evaluated.
At the end of the report, a bulleted list of elements on which improvements can be made is provided.
Zadroweb site auditor
(Tool suite – Diagnostics)
Zadroweb site auditor uses metrics from various operators, such as, Moz and Semrush, to prepare a very comprehensive and detailed report.
Various ranking factors are analyzed, from the presence of files such as robots.txt and sitemap, to social network presence.
Everything is scored on a scale from 0 to 100. Must try.
Giorgiotave.it
(Forum)
Giorgiotave.it: The Italian reference point for web marketing and SEO.
The forum presents thousands and thousands of threads with the interventions of the most famous professionals in the field and it is the community that the site gathers around it, its added value.
Giorgio Taverniti, founder and soul of this forum, puts forth a number of initiatives, some of which are free, for education in the field of SEO.
Screaming Frog SEO spider
(Diagnostics – SEO Techniques)
One of the most important and everyday tools in SEO activity.
It is a free software that you can download from the official Screaming Frog SEO spider website.
Enter any web address and it returns a page-by-page analysis of the entire site.
An indispensable tool for identifying HTML problems, length and duplication of titles, descriptions, tags, 404 page not found errors, 301 redirects, ALT tags for images and much more.
The only limitation in the free version is scanning, which is limited to 500 pages.
Woorank
(Diagnostics)
Woorank provides a very thorough site audit, provides, among other things, a useful extension to install on your browser, which allows the audit of the website you are browsing.
It is a paid tool but, upon registration, has a free 14-day period of use. Try it out and then decide whether or not to subscribe.
SEO tools kit from Microsoft
(Diagnostics – Tool Suite – SEO Techniques)
Free SEO tools kit from Microsoft. It is often helpful in SEO to have different points of view.
The analysis that an SEO does in his or her work is based, almost always, on Google, which is the most widely used search engine in the world.
But those who want to take a look at SEO from the perspective of Bing, Microsoft’s search engine, should take a look at this SEO tool which, being from Microsoft, is certainly very well maintained and reliable.
Visual SEO Studio
(Diagnostics – Tool Suite – SEO Techniques)
Visual SEO Studio: an SEO software that requires downloading.
It is an Italian software, made by Federico Sasso.
With this software, which is very well made and complete, the analysis process is addressed by focusing a lot on the visual aspect.
Absolutely to be installed on your PC among the SEO tools to be used most frequently.
Open Seo Stats
(Diagnostics)
Open SEO Stats is a Google Chrome extension that provides a complete site audit in terms of authority, traffic trends, link reports.
A great starting point for an SEO analysis.
SEO Quake
(Toolbar – Tool Suite – SEO Techniques)
SEO Quake: a very useful toolbar with basic parameters to understand the degree of optimization of the page you are browsing.
It works both as a single page but, and this is the most interesting thing, it appears as additional information in the SERP, that is, on the search results page.
This allows you to see the main optimization parameters on multiple sites contmporaneously.
Recommended.
Internet Archive : Wayback Machine
(Historical)
Internet Archive, Wayback Machine: for me it’s just great.
It’s the historical memory of the Internet.
A tool that allows you to see the differences, the changes that a website has had over time.
Amazing.
Structured Data Testing Tool
(Structured Data)
Structured Data Testing Tool: A tool made available for free by Google to test the correctness of the structured data on your web pages.
Enter the code or the URL of the page that contains it, and this tool tests the syntactic correctness of the code in relation to schema.org.
Microdata Generator
(Structured Data)
Microdata Generator: a tool that helps you compile tags for the schema.org standard.
Useful for those taking their first steps in this field.
Sitemap Inspector
(Sitemaps)
Sitemap Inspector: identifies problems and potential errors in a website’s sitemap.
If the sitemap does not exist, it can generate one.
Fiddler
(Utility)
Fiddler: A useful seo tool for web developers.
In fact, this tool allows you to debug traffic, test performance and security.
Flash Test.
(Utility)
Flash Test: Are you absolutely sure that the website does not use flash elements on the pages ?
With this tool you can remove any doubt.
W3C Markup Validation.
(SEO Techniques)
W3C Markup Validation: The most classic of SEO tools for checking the syntactic correctness of the HTML code of website pages.
The syntax correctness of a website is an important ranking factor.
Sitemap generator.
(Sitemaps)
Sitemap generator: Generates Sitemap in XML and Text, free version up to 500 pages.
Xenu Link Sleuth.
(Diagnostics – SEO Techniques)
Xenu Link Sleuth: A must-have tool for identifying broken links.
It is a free SEO tool.
Siteliner
(Diagnostics – SEO Techniques)
Siteliner: A useful tool to identify broken links and duplicate content.
Essential for avoiding Google penalties.
W3C Link Checker.
(Diagnostics – SEO Techniques)
W3C Link Checker: Analyzes all pages and links on your site for broken links.
Copyscape
(Content)
Copyscape: If you suspect that your content is being copied without your knowledge on other sites, this is the tool for you.
It scans each page of a website for duplicate content and provides a report of this analysis.
The figure is provided as a percentage and you can also sort the result, for example, by “page with the highest percentage of duplicate content.”
Pingdom
(Page loading speed)
Pingdom Speed Test: page loading speed is one of the most important parameters for a website’s ranking.
If the site loads pages too slowly, the user will abandon your site.
This is a great SEO tool for measuring page loading speed with numerous indicators and a useful history, a chart that shows you the loading speed of the page you are testing.
Google pages speed insights
(Pages loading speed)
Google pages speed insights: The tool Google provides us with to test page loading speed, which is known to be one of the most important ranking factors.
If you want to learn more, find out how to improve web page loading speed.
SEOMOFO
(SEO Techniques)
SEOMOFO snippet optimizer: Very useful tool that simulates and shows how the snippet, the link of your page will appear on the SERP, the search results page.
Buzzstream
(Link Research)
Buzzstream: A tool that, after entering a few parameters, generates targeted queries about your niche market, business and competitors.
Mozcast
(SEO Techniques)
Mozcast: Want to know if Google will be testing a new algorithm next week ?
This is the SEO tool for you. On a scale of 0 to 100 it shows you the algorithmic turmoil of the world’s most famous search engine.
Answer the public
(Keyword Research)
Answer the public: enter a keyword to discover a flood of ideas about the cillegations between the key entered, alternatives and you long tail key suggestions.
Essential for writing quality content. Top SEO tool.
Google Trends
(Keywords Research)
Google Trends: Powerful tool that Google provides for us to study market trends and make comparisons, with data and graphs, between keywords to find out which ones are performing best in your niche of interest right now.
If you want to learn more about this topic, here is a guide to Google Trends.
Internet Marketing Ninjas SEO Tools
(Tool Suite)
Internet Marketing Ninjas SEO Tools: A valuable free resource for your personal SEO analysis.
There you will find some of the best free tools the market makes available. Must-have.
SEO Power Suite.
(Tool Suite).
SEO Power Suite: A set of free software, but some limitations, for complete SEO analysis.
Rank tracker, Link Assistant, Website Auditor and SEP Spyglass are packages that install on your computer. Continuous updates and paid version.
Warrior Forum
(Forum)
Warrior Forum: One of the most popular forums, internationally, dealing with web marketing and SEO.
Thousands and thousands of threads from which to draw insights and ideas.
Builtwith
(SEO Techniques)
Builtwidth: Shows the architecture of a website.
Server, cms used, various technologies, operating system, and more.
Moz Toolbar
(Toolbar).
Moz Toolbar: What to say about the Moz toolbar?
An absolute must for those involved in SEO, professionally or for pleasure.
Lots of information about the page you are browsing, information about nofollow or dofollow links, Domain Authority, Page Authority, on page elements, info about inbound and outbound links, markup and much, much more.
The ultimate all in one toolbar that you can also simply turn off with one click.
What are you waiting for to install it ? It’s a free SEO tool.
Searchmetrics
(Tool Suite)
Searchmetrics: I include it in this list for your knowledge since it is a professional suite used by the most famous U.S. brands but it is an exclusively paid suite. #know it
SEOBook
(Keywords Research)
SEOBook Keyword Analyzer: Evaluates the keyword density of a web page.
SEMrush
(Keywords Research)
SEMrush: It is a very comprehensive SEO tool, and putting it in this category is limiting.
I did so because, among the tools it provides, keyword research and analysis is definitely the “job” that Semrush does best.
If you want to learn more, I refer you to this article on SEMrush.
Keyword Toaster
(Keywords Research)
Keyword Toaster: an SEO tool that allows you to cross-reference terms to build keywords.
Interesting.
Google Keyword Planner
(Keywords Research)
Google keyword planner: As with any tool, if Big G enters the field, the tool becomes the top in its category.
This happens regularly here as well.
Only limitation, you must have a Google Ads Adwords account to use it.
Ubersuggest
(Keywords Research)
Ubersuggest: useful tool for identifying long tails. If you want to learn more about this topic, and I recommend it, read this article on keyword research using Ubersuggest.
Read Able
Read Able: Evaluates the readability of a web page.
It uses indices such as the Flesch-Kincaid or the Coleman-Liau to make the assessment.
W3C mobile ok checker
(Diagnostics – Mobile)
W3C mobileOK Checker: Test to check your site for mobile versions (smartphones and tablets).
Responsive Test Tool
(Diagnostics – Mobile)
Responsive Test Tool: Given the URL of a website, allows it to be viewed in various screen sizes, mainly those of smartphones and tablets.
The test allows you to evaluate how your pages appear on various types of graphical displays.
Very useful.
Nofollow Chrome extension
(Link Research)
NoFollow Chrome extension: Identifies nofollow links on any web page.
Useful for setting up a backlinks strategy.
It is a Google Chrome plugin, therefore free.
Backlink Watch
(Link Research)
Backlink Watch: One of the few free tools for checking a website’s backlinks.
The free version shows you only the first 1000 backlinks it finds, providing information on anchor text and use of nofollow.
Opensite Explorer
(Link Research)
OpenSite Explorer: The tool provided by MOZ to analyze the links on any website.
The free version is limited but you can try the paid version after registering.
It is perhaps the most comprehensive tool for getting the link information of any website.
Ahrefs Site Explorer
(Link Research)
Ahrefs site explorer: a must-have in website link research and analysis.
Upon registration, you can get full reports with website backlinks analysis.
Free and paid version.
Full report version if you are site owner.
Majestic SEO
(Link Research)
Majestic SEO : The point I made about Ahrefs site-explorer and MOZ’s Opensite Explorer applies.
These are the three top tools, along with webmaster tools, when it comes to link analysis of a website.
You can take a look at the main functions of Majestic SEO.
Spy on web
(Diagnostics)
SpyOnWeb: Identifies, given the URL of a website, all domains with the same IP as the examined site.
Majestic.
Search Engine Genie
(Tool Suite)
Search engine genie: an impressive collection of SEO tools, but not only: widgets, specific tools for Yahoo and Bing, keywords, javascript, link popularity tools.
One hundred and more little programs to test a lot of things. Definitely worth trying.
Seo Chat
(Forum)
Seo Chat: International forum with tens of thousands of threads on SEO and social media.
Google Alert
(Keyword Research)
Google alert: Very useful tool for keyword research.
Just set the keyword you are interested in and the tool alerts you via email, whenever something is posted on the web that has the keyword you set as a topic. Useful.
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