Within your digital marketing strategies, it is important to have URL shorteners, especially when sharing content on social networks. These tools that shorten your links not only make them more aesthetic. They are also very useful because they make sure that your links are not seen as spam.
These tools have the ability to create very short and unique URLs that redirect users to the specific Web site of your choice. What do they look like? They usually include the summary address of the site, plus a combination of randomly selected letters.
The idea is for you to have a link that looks good and allows you more free characters to insert descriptive text or a larger title. For this, it is essential to know the different options of URL shorteners that you can use.
Benefits offered by URL shorteners
Knowing some of the positive aspects of URL shorteners can help you better understand why you should use them. This will give you a better idea of how they can benefit you in your digital marketing strategy:
- It allows for greater extension of other characters such as SMS promotions or Twitter postings. In both cases, they have a character limit that sometimes is not enough to deliver the message. Therefore, by cutting the link you can write a more complete, direct, and effective personalized message or text.
- It helps optimize the visual appearance of your messages by reducing the URL, as it makes it more attractive than a long link. This can help you increase the chances that the user will click on these links.
- SEO is a concern, and many people have concerns that URL shorteners can affect it.
- The reality is that it doesn’t affect anything, so you can use them safely.
- They offer you interesting statistics in relation to link reactions. Therefore, it is important to choose a tool that provides quality statistics. This will give you insight into other aspects, such as users who clicked on the link with relevant demographic data.
The 10 best URL shorteners for your digital strategies
As you may have guessed, this is a must-have tool in your arsenal. For this reason, you should get to know the different URL shorteners on the market so that you can select the one best suited to what you are looking for:
1.- Bitly
In the first option of this list of URL shorteners you will find Bitly. It is a tool with which you can shorten your links. But you will also be able to see the performance of each link. This is done through metrics such as demographics, referral sources and clicks through the platform’s dashboard.
If you want to take advantage of analytics and personalization for a person, you have to sign in with a free account. And there are subscription plans, Basic and Enterprise, which offer links to brands, QR codes, more extensive information and multiple users.
2.- TinyURL
Shortening URLs is your goal, and that is exactly what TinyURL does. The best thing is that you will not need to log in to enjoy the customization, unlike the previous tool. Therefore, it is an effective option in case you need to have the short link in a short time.
But not only that, you can also add TinyURL to your browser toolbar, which makes it a very functional tool. This will allow you to create short links to any site you are on, without any problem.
3.- Rebrandly
Looking for a special URL shortener? Then, you need to try Rebrandly. This is a link management platform with which you can tag, track and share short URLs. Most importantly, it does this through a customized domain name.
You just need to register to start enjoying this service. Also, you can perform tracking and good optimization if you choose some of their packages. They have payment options starting from $29 dollars per month, which is equivalent to about 25 euros.
Imagine having a short URL that is visually pleasing to users and also includes the name of your business. This is exactly what you can achieve if you use Rebrandly.
4.- Hyperlinks
Another good tool for shortening URLs is Hyperlink. Not only does it fulfill this function, but you can use custom domains. These are available with payment plans starting at $39 per month, which is equivalent to just over 33 euros. This app is available for iOS and Android.
You think it only offers that? Well no, you can also receive real-time notifications when a user clicks on your links from anywhere. In addition, you have the ability to change settings to hourly, daily, or weekly summaries.
It also provides per-click details such as device, location and referral information for each visitor. And it has a live monitoring panel. As if that were not enough, it acts as a complement to the Chrome extension, especially when you need to share links on the go.
This app is available for iOS and Android.
5.- Shorte.ST
Of course, the main function, which is shortening URLs, is present in Shorte.ST. But there is something that makes this platform particularly interesting, and that is the fact that it offers you money. It is one of the most profitable shorteners, with rates that vary depending on the geography of your audience.
It also offers you a dashboard with detailed statistics so you can review them later. And oddly enough, this is one of many companies that pay you to maintain your links with them. You can say it’s a win-win, and it’s really interesting that you can make money this way.
6.- T.co
A social network with its own URL shortener? If it exists, it is called T.co and belongs to Twitter. It is built into the platform and automatically shortens any long URL to just 23 characters. This leaves you much more space to write your tweets.
Keep in mind that regardless of the link you share, even if it has already been cut, it will become a t.co URL. What is it for? Well, this way Twitter has the ability to record metrics and eliminate any dangerous sites or spam.
7.- Cut.Ly
If you don’t want to do a lot of processing to cut a URL, then you will like Cut.Ly. You don’t need an account to use this service, even to customize the URL. But if you want access to real-time analytics, such as clicks and referral traffic from social networks, you will need an account.
When you enter your page, you will see a button to shorten a URL in a customized way for free. If you wish, you can take advantage of it and add it to your browser toolbar. Therefore, you will only need one click to get your short link.
8.- Bit.do
Among the URL shorteners you might be interested in is Bit.do. Not only does it cut your links, but you can also customize them, get traffic statistics and it has an automatic QR code generator.
You can also use short domains, which are worth $85 per month, which is equivalent to more than 72 euros. It is up to you to evaluate whether this cost is within your budget, as it is much higher than the others.
9.- Clkim
A really outstanding and smart redirection system is the one offered by Clkim. Through this service you can cut your links. In addition, it works with contextual triggers. This allows the URL to redirect users based on their mobile operating system or geographical area. This way, they can enter your site as they wish.
You can run A/B tests. This gives you the opportunity to determine which landings convert best. And as if that were not enough, it also provides segmentation options based on customized lists of users who have already clicked on your link.
10.- Tiny.cc
Finally, there is the Tiny.cc. tool, which offers you shortening, scanning and quick management of your URLs through its simple interface. If you want to keep track of your shortened link statistics, you need to register.
What you have just seen are just some of the URL shortener options you can find on the market.
As you can see, they have their own particularities, but also many similarities. We recommend that you see the one that best fits what you are looking for. If you want to get better results, you should opt for the paid packages.
And if you want to complete your strategy a bit more, you have Antevenio’s Email Marketing and Marketing Automation services. This way you will have not only shortened links, but also a functional tool to reach your audience through these channels.
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