SEO guide for copywriters

A small SEO guide for copywriters

This SEO guide for copywriters explains what a good copywriter should be able to offer in writing optimized text and give the client a shot at search engine rankings.

Professional content should be created through a specific methodology using some essential SEO guidelines.

So whenever you start writing a new optimized text, you have to take into consideration Title and Description, which are two metatags that are not visible to users, but very important for search engines.

The use of these elements is very important for proper indexing and search engine ranking of website pages.

One must consider the fact that title and description must be made according to certain SEO rules.

• Here is how to set these elements:
• Title must not exceed 70 characters
• Description must not exceed 160 characters
• Each page of the website must have a different and unique title and description, this way Google is able to understand the topic of the page.
• Keywords play a very important role in fact, writing texts from an SEO perspective, requires that a thorough analysis of the document be carried out to identify a list of specific keywords on which the text must ‘spin’. Title and description, generally, compose what is called snippets, i.e., the descriptive phrases of web pages that appear in search results on Google or other engines.

Only then are the title and description available and visible to users; their role is to describe to users what the web page is about.

In addition, a good copywriter should know that the texts drafted, should contain multiple keywords repeated several times and in strategic places.

The goal of this optimization is to provide good keyword density to your pages, that is, a keyword density that is given by the quantity and placement of keywords in the text.

At first glance, these Seo features may seem very strange and incomprehensible, but these are basic guidelines for achieving good text in terms of SEO optimization.