Category: SEO
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How to optimize Google My Business now Google Business Profile
Do you want to optimize Google my Business, or as it is called today, Google Business Profile, for your local business? Many people don’t know that optimizing your business profile on Google My Business increases the likelihood that it will show up to a user in your geographic area when they search for products and…
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Google Analytics guide for beginners: find out who visits your site
With this guide to Google Analytics for Beginners, I want to introduce to all those who are not familiar with it, the free tool that Google provides us with to monitor our website traffic. What is Google Analytics Are you the marketing manager of a company, or a professional or small business owner? You certainly…
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SEO tools: the list of 55 free SEO tools
What are SEO Tools SEO Tools are applications that an SEO expert uses on a daily basis, to optimize websites. Some of these SEO tools are free, some are paid, some provide a snapshot of the current state of optimizing a website according to the rules dictated by search engines, and some give help on…
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SEMrush: what it is, how it works and how much it costs
SEMrush is a tool that can be found online and is used daily by international marketers to obtain information on how products are searched and promoted on the Web. SEMrush: what is it? The type of searches, online positioning and competitor spending are useful elements in defining correct marketing strategies. There are interesting products such…
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Google Alerts aka how to know when someone searches for your brand
What is Google Alerts Google Alerts is the best way to know when your name, or that of your business, is being searched on Google. For example, it can be used to recognize when a particular product or service is being searched, perhaps the same one you may offer. With Google Alerts, this Information reaches…
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Negative SEO: what it is and how to defend yourself – practical tips
Negative SEO: do you know what it is, can you recognize it if you are a victim of it? Do you know how to defend yourself? Optimizing your website and getting it to the first page on Google is a no-holds-barred battle, and sometimes it can happen that the losers, your competitors, do not digest…
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SEO guide for copywriters
A small SEO guide for copywriters This SEO guide for copywriters explains what a good copywriter should be able to offer in writing optimized text and give the client a shot at search engine rankings. Professional content should be created through a specific methodology using some essential SEO guidelines. So whenever you start writing a…
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Authorship SEO 2013, what (doesn’t) change?
Authorship SEO 2013, what (doesn’t) change? The principles of SEO, like everything related to marketing, evolve, closely following the evolution of search engines, especially Google. For years, however, what are the basic rules, namely structure and content, have remained the same or almost the same. What then changes at the ranking level? To be honest,…
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Writing for search engines or for people?
Teutra/blog ” SEO ” Writing for search engines or for people? From an SEO perspective, is it better to write for search engines or for people? Generating traffic from search engines, is a challenge. Every day you compete with other sites in your niche. You try to gain positions, your competitors try to maintain or…
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Seo Copywriting : optimizing texts in 7 steps
Teutra/blog ” SEO ” Seo Copywriting : optimizing texts in 7 steps. SEO Copywriting is the art of combining search engine optimization (SEO) and good writing. It is the technique by which a text provides value to the user and specifically compelling answers to the user to the questions they ask on Google. It plays…