Category: Web Marketing
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Glossary of digital marketing: a guide to key terms
Glossary of digital marketing. If you are a business owner and are approaching the world of digital marketing you probably encounter terms ‘specific’ to this field that are not entirely clear to you. When I started working in digital marketing, I had to familiarize myself with terms such as bounce rate, long-tail keywords or black…
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Why online reviews are so important
Online reviews play a significant role in shaping your business in the digital marketplace. They can help you develop your brand, attract new leads, increase revenue, and educate you on strategies to grow and improve your business. They really are an important resource for your business and are becoming more important by the day. However,…
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SEO for Instagram: 4 tips to improve your visibility
We discuss SEO for Instagram in this post because social media has become an important part of growing any business, and among social media in particular Instagram. But how can you be sure that social media will be an effective channel for your brand? What happens if it doesn’t work as planned? Or even worse,…
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Competitor analysis: study your competitors to outperform them – examples
How to do competitive analysis but more importantly, why do you need to analyze your competitors? Competitor analysis is the starting point of any effective web marketing campaign. If you have a business, whatever products or services you may offer will be similar to those of other companies. But you already know that. What about…
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Google Ads or Facebook Ads: which one to focus on for business?
Google Ads or Facebook Ads: which platform to use for my online advertising? If this is your question, by reading this article, I will provide you with clear directions that will allow you to make a more informed and informed choice. Over the years, a strong rivalry has mounted between the two companies and, as…